The Green Room Hotel - Case History
The Green Room Hotel is an independent, locally-owned hotel in Oceanside, CA located near the beach, fine-dining and entertainment. I was brought in to revitalize the social media content and develop a stronger relationship between the hotel and other local businesses.
SERVICES: INTEGRATED MARKETING, CONTENT CREATION & SOCIAL MEDIA MANAGEMENT
THE GREEN ROOM HOTEL - CASE HISTORY
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Interviews
I produced and directed interviews with local business owners, past guests, and the hotel staff which grounded the hotel's image in real stories and real personalities.
Influencer UGC Collaborations
I managed and directed UGC collabs with influencers, making sure of a good fit, and then assisting them in their process.
Photography
Regularly capturing and showcasing the unique and stylish views that the hotel offered proved a good move, as I was able to land a feature for the hotel and provide photos for a new print publication "Getaways" by Rocky Mountain Brides which hit shelves in Barnes & Noble stores nationwide in March of 2026.
Events/ Entertainment
Downtown Oceanside is a vibrant neighborhood with much to offer. It was important to give potential guests an idea of the possibilities. After all, you don't aways want to chill. Live music, Wine Bars, Michelin Star Restaurants, Comedy, Surf Events...all within a quick drive or bike ride's distance!
General Vibes
Entertaining Reels including a series where each of the twelve rooms became characters themselves, were a part of the regular content creation schedule. The aim was to create a stylish, welcoming, relaxing and playful vibe.
Result
The third and fourth quarter of 2025 was a tough for the hospitality sector nationwide. My strategy coming in was built around connecting to the community and past guests and to promote the hotel as an ideal workspace and staycation destination for locals. The middle of Q1 of 2026 saw a marked increase in bookings and other local businesses who were stoked on our content began to reach out for more collaborations and cross promotion opportunities. Getting the feature in the “Getaways” print magazine was just the thing that was needed to give the hotel national exposure and to set them up for Summer 2026 and beyond.
