Strange House - Case History
STRANGE HOUSE - CASE HISTORY
​
SERVICES: MARKETING STRATEGY, PHOTOGRAPHY, DESIGN, COPYWRITING, VIDEO PRODUCTION
Strange House sells original fine art paintings and prints to art enthusiasts, galleries, and interior designers across the globe. Brought in as a photographer, I became integral to every aspect of our marketing by designing collateral, writing copy, and leading new projects in order to scale our media.
Photography
Photographing original acrylic paintings was my first main task. I photographed over one hundred paintings for the online store, marketing collateral and archival purposes.
​​
​
Producing and photographing staged photos in various spaces was a must for conveying the appeal of hanging beautiful art.
Design & Copywriting
Classy, feminine, natural and sophisticated were key ideas we had in mind in creating our copy. Having a background in Classic Literature made this style quite easy to nail.
​
I often wrote copy for printed collateral, email blasts, and general writing communication with our clients and customers.
Video Production
In order to build more trust in our brand and introduce the woman behind everything, I spearheaded the production of a video for the website.
The calm tone of the scenes where Courtney is creating art, contrasted with the handheld, more chaotic shots of everyday life was an intentional direction on my part, intended to give the idea that a greater sense of serenity could be introduced into a space with art pieces from Strange House.
Result
Strange House started as an online shop specializing in home decor. When I joined, original art was just beginning to become part of their inventory. I was involved with every aspect of the brand during a period of rapid expansion and activity, heading copywriting, email marketing and print production. During my time there we saw 10X growth in revenue and went from selling locally to selling worldwide.
