Villa Con Cuore - Case Study
Villa Con Cuore is a gathering space for artists and entrepreneurs, hosting artist residencies, teambuilding workshops, and more. In Fall 2022 it became apparent that they would need to make a bolder statement in the digital space to attract more clients and take full advantage of their amazing property. They reached out to us to lead in creating visuals for a new website and the launch of a line of organic scented candles, inspired by the outdoor bath that was planned for construction.
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VILLA CON CUORE ART ESTATE - CASE STUDY
SERVICES: BRANDING | LOGO & PACKAGING DESIGN | CONTENT CREATION & SOCIAL MEDIA MANAGEMENT
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Branding & Website Photography
Drawing on classic art and the natural beauty of the property, we aimed to express a feeling of elegance, comfort, and calm with earthy, muted tones and photos of the vaious spaces at rest, inviting viewers to imagine how to use the spaces for their own purposes.
Label Design and Product Photography
Keeping with the themes of elegance and calm, the label for the organic beeswax candle was designed to have a simple, rustic look, evoking feelings of health and connection with nature.
We decided that the hero product photograph could stand to be more stylized, drawing parallels to the Health and Beauty industries.
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Social Media
Starting from scratch on social is a tough job, but within just two months we were able to garner a following of over 2K on Instagram, where we focused our efforts.
Impact
After the launch of the new website in March 2023, Villa Con Cuore enjoyed a surge of new clients and hosted their most successful gatherings to date during the Summer and Fall. Never before had the property been so visible and accessible. Since interested parties could decide to book a visit without having to see the property in person, the workload for the staff was lessened, allowing them to direct their energies toward innovating. In addition to welcoming artists and entrepreneurs, the estate is now working on also becoming a destination for art education for children.
